Welcome to this month’s RISA Member spotlight

September 2018

Elite Promotional Marketing

Western Canada’s Largest Promotional Partner

A Family Business Built on Innovation and Integrity

Returning home to Alberta after serving in World War II, Cecil Bishop, the founder of Elite Promotional Marketing, was given the opportunity to learn a trade: he chose metalworking. Both a trade and an art, metalworking included casting, jewellery making, stone setting, enameling, and engraving, but Cecil’s specialty was engraving. Back in the 50s, engraving wasn’t just a skill, it was a talent. After working for jewellery shops as an employee, Cecil noticed a demand for trophies and, between his talent and entrepreneurial spirit, in 1952 he opened the first free standing trophy shop in Canada: Alberta Trophy and Gift Shop. Cecil built Alberta Trophy on quality and skill, and relationships and community – customer service was everything to him. Raising his children in the business, Cecil passed the torch – or rather, the engraving burin – to them in the 1980s: daughter, Sharon Schamehorn, son-in-law, Drew Schamehorn, and son, Harvey Bishop.

In 1988, Drew saw an opportunity for expansion from trophies, medallions, and ribbons to t-shirts and the company acquired a small screen-printing company called Elite T-Shirt. Since the company was growing exponentially, they also adopted the name. Today, Elite remains a family business with Sharon running inside sales, Harvey overseeing operations, Drew acting as president, and Sharon and Drew’s son, Gord, managing business development, and their daughter, Heather, managing the sales team. Now, Elite Promotional Marketing is an industry leader in corporate branding, sports marketing, awards and recognition, and custom merchandise.

Returning home to Alberta after serving in World War II, Cecil Bishop, the founder of Elite Promotional Marketing, was given the opportunity to learn a trade: he chose metalworking. Both a trade and an art, metalworking included casting, jewellery making, stone setting, enameling, and engraving, but Cecil’s specialty was engraving. Back in the 50s, engraving wasn’t just a skill, it was a talent. After working for jewellery shops as an employee, Cecil noticed a demand for trophies and, between his talent and entrepreneurial spirit, in 1952 he opened the first free standing trophy shop in Canada: Alberta Trophy and Gift Shop. Cecil built Alberta Trophy on quality and skill, and relationships and community – customer service was everything to him. Raising his children in the business, Cecil passed the torch – or rather, the engraving burin – to them in the 1980s: daughter, Sharon Schamehorn, son-in-law, Drew Schamehorn, and son, Harvey Bishop.

In 1988, Drew saw an opportunity for expansion from trophies, medallions, and ribbons to jerseys and the company acquired a small screen-printing company called Elite. Since the company was growing exponentially, they also adopted the name. Today, Elite remains a family business with Sharon running inside sales, Harvey overseeing operations, Drew acting as president, and Sharon and Drew’s son, Gord, managing business development, and their daughter, Heather, managing the sales team. Now, Elite Promotional Marketing is an industry leader in corporate branding, sports marketing, awards and recognition, and custom merchandise.

Elite’s Core Values: Quality Service and Quality Products

About Elite

Building on more than 60 years of dedication and creativity in the promotional industry, we have maintained a strong reputation as Western Canada’s foremost supplier of promotional products, awards, sportswear and corporate apparel. 

Apart from the incredible choice of products at very competitive pricing, our qualified and experienced professional and in-house graphic designers have the experience to fully meet all of your needs. Our mission is to help you create long-lasting relationships with your clients through the power of promotional products. 

At Elite Promotional Marketing, we take pride in ensuring our customers are completely satisfied with our services, products, and people. Perhaps that’s why Elite has become largest in Western Canada. We invite you to let us show you what we can do for your business or organization

Testimonials

We have being working with Elite Promotional Marketing for a number of years, and are very happy with their service and products.  Chelsea Peters, our promotional marketing specialist, is great to work with; she’s always pleasant and quick to find solutions for us.””

Tracy

Advertising Specialist, Fountain Tire

We at Edmonton Kubota Ltd. are extremely pleased with the very friendly service of Sharon and the rest of the Elite Team. Over the past few years of doing business with Elite, we always receive prompt and excellent service. Our expectations are always blown. Thank you team Elite for always supporting us on our promotional needs. .”

Carly

Office Manager, Edmonton Kubota Ltd.